I have over 20 years experience in Graphic Design and am currently an in-house designer for a global consulting firm. Having worked my way up through the ranks in the USA, my daily work now focuses on global brand design and cross-platform projects. Outside of my day job, I have built a solid portfolio of branding, print, and web design for my personal network of clients and their related businesses.
I am not a full-time freelancer. I accept new clients and projects by referral only based on my fit with the client or project and my availability around my professional work. I consider myself very lucky to be able to choose which projects I work on.
I choose to focus on branding in my freelance work. I thoroughly enjoy bringing a brand to life and carrying the overall brand across multiple channels. Design can serve many purposes and it’s easy to be overwhelmed by the choices and options out there. My job is to help enhance your brand – whether it’s a logo for use in social media, business cards for a startup, merchandise and packaging, or web design.
What goes around, comes around…
I also enjoy the challenge of rebranding an established project. Why rebranding? Sometimes, brands are designed very quickly and not fully explored, requiring some further definition. And sometimes, your brand has grown beyond your initial vision. Rebranding inspiration can come from the unexpected: A color, a typeface, a photo or illustration, or by repurposing previously used elements to come up with something new and fresh. That’s the beauty of design: You don’t always have to start from scratch. Instead, you can use your previous inspiration to help guide you to new places – even if it’s in the opposite direction!