I am not a full-time freelancer. I accept new clients and projects by referral only based on my fit with the client or project and my availability around my professional work. I consider myself very lucky to be able to choose which projects I work on.
What goes around, comes around…
I also enjoy the challenge of rebranding an established project. Why rebranding? Sometimes, brands are designed very quickly and not fully explored, requiring some further definition. And sometimes, your brand has grown beyond your initial vision. Rebranding inspiration can come from the unexpected: A color, a typeface, a photo or illustration, or by repurposing previously used elements to come up with something new and fresh. That’s the beauty of design: You don’t always have to start from scratch. Instead, you can use your previous inspiration to help guide you to new places – even if it’s in the opposite direction!