Cooking the Book

Cooking the Book is a food blog inspired by fictional food.

case study

Cooking the Book is a food blog inspired by fictional food such as from books, TV and movies. Minimal branding was developed in 2016 to establish the blog, but after a few years, a refresh was needed that reflected the client’s love of classic cookbooks and serving pieces. The client also will be launching an online shop, so conversion from a free WordPress account to a hosted website was required.

Client

Cooking the Book

Timeframe

2016, 2018

Execution

Art direction
Branding and identity
Illustration
Web design

Deliverables

Logo refresh
Responsive website

results

Based on the client’s love of classic cookbooks and vintage illustration, a new logo was designed in a linocut style using colors inspired by antique serving ware and aged books. The typography in the logo and website is inspired by classic cookbooks like Betty Crocker. A new WordPress website was developed that focuses on large photography and recipe formats to showcase all of the delicious food! The new responsive website is clean and simple, but flexible enough to grow to include an online shop. The result is a “fresh vintage” brand that can easily be carried across both digital and physical products.

Portfolio and blog of Stephanie Tortomasi,
Graphic Designer in Metro Detroit, USA

Portfolio and blog of Stephanie Tortomasi, Graphic Designer in Metro Detroit, USA

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