case study

DTDR required a more professional logo for use on social media and their website. As DTDR relies soley on donations for their rescue efforts, they hold seasonal fundraisers featuring t-shirt and sweatshirts. Each season, the client selects a new slogan to be designed, incorporating their logo and other design elements where possible, and shirts are sold through Custom Ink Fundraising. After the fundraiser is completed, all designs are available on various home goods available through Zazzle. All purchases are tax deductible donations directly benefiting DTDR.

results

After defining the brand color scheme and typography, the logo was recreated in vector format in two layouts (stacked and wide). Flyer templates were designed that could be reused for seasonal concerts with minimal changes to text and photography. The broad color scheme allows each event to have a slightly different mood based on the musical performance and selected photography, which is also reflected on their website.