Detroit Fleat Food Truck Park & Boozery is Metro Detroit’s first and only food truck park. In the ‘Park’ the client spotlights three stationary food trucks as well as additional rotating trucks on select days of the week. In addition to the wonderful lineup of food trucks, the ‘Boozery’ features a full bar featuring rotating taps, seasonal cocktails, and wine. Detroit Fleat also offers a street food inspired house menu.
The client required a full-page advertisement for the local community magazine for their grand opening event. After a successful summer launch, carry-out menus were designed that included both the house menu and permanent food truck menus. As their summer and winter food offerings were different, two versions were created. The challenge was to create a cohesive design from four different restaurant brands that still reflected the atmosphere of the main location.