Lifeline Virtual Services
Lifeline Virtual Services is a startup virtual assistant service in Metro Detroit, Michigan.
work |

case study

Lifeline Virtual Services is a startup virtual assistant service in Metro Detroit, Michigan. The goal was to provide a professional logo and brand for use in social media and an eventual blog.

Client

Lifeline Virtual Services

Timeframe

2017

Execution

Art direction
Branding and identity
Illustration

Deliverables

Logo design
Social media branding

Using the desired nautical theme and the client’s Irish heritage, I developed a celtic-inspired life preserver logo with clean lines and fresh colors. The client uses Canva quite heavily, so the focus was to use fonts available within Canva to ensure brand consistency moving forward.

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