case study
Lifeline Virtual Services is a startup virtual assistant service in Metro Detroit, Michigan. The goal was to provide a professional logo and brand for use in social media and an eventual blog.
Client
Lifeline Virtual Services
Timeframe
2017
Execution
Art direction
Branding and identity
Illustration
Deliverables
Logo design
Social media branding
Using the desired nautical theme and the client’s Irish heritage, I developed a celtic-inspired life preserver logo with clean lines and fresh colors. The client uses Canva quite heavily, so the focus was to use fonts available within Canva to ensure brand consistency moving forward.
